Lakson Tobacco Company - 2256 Words

Lakson Tobacco Company Lakson Tobacco Company was incorporated in Pakistan on February 10, 1969 as a public limited company and its shares are quoted on the Karachi and Lahore stock exchanges. The principal activity of the company is the manufacture and sale of cigarettes and tobacco. Operating Results For 1998-99 Lakson Tobacco Company has maintained a growth momentum, both in turnover and profits. Sales revenues and profits increased by Rs. 1,878 Million and Rs. 30 Million respectively, as compared to last year. During the year 98-99 the companys contribution to the national exchequer in the shape of excise duties and sales tax rose to Rs. 8.669 Billion as compared to Rs. 7.657 Billion in the previous year. The component of†¦show more content†¦Gender The male population, because in our society females are do not smoke in our culture. Income Above Rs.10000/=. Because Premier Classic, is of high quality but its price is medium, so everybody earning Rs.10, 000 /= plus can buy it easily. Occupation People associated with every profession having income above 10000/= is likely to buy Premier Classic. Most of the Young Executives and businessmen are likely to use the brand because most of the blue-collar workers may not be economically able to buy the cigarette. Economic Environment The price of Premier Classic is adjusted according to economic situation of Pakistan. As it offers a pack in 24/-Rs as compared to Gold Leaf which is available for 34/- Rs. Technological Environment Lakson Tobacco Company is using the same technology as they were using before the launch of Premier Classic. Political Environment Frequent changes in our government policies affects LTCs macro environment, as every government changes policies. Like when the Government increases the sales tax the companies have also to increase the prices of cigarettes. Premier Classic made a lot of research before fixing their prices, because if the company has to increase the price, it becomes quite difficult for the company to satisfy the consumer. Cultural Environment Premier Classic ad shows on the title picture a man wearing a Tuxedo with a lady wearing a western dressShow MoreRelatedTetley Tea Alternative Advertisement9302 Words   |  38 PagesContents Executive Summary 3 Tea in Pakistan 4 Headlines 4 Trends 4 Competitive Landscape 5 Prospects 6 Category Data 8 Company Snapshot 11 SWOT ANALYSIS FOR TETLEY 13 Buyer Analysis 16 Brand Loyalty 16 Demographics 16 Consumer awareness 16 Factors related to Consumer Behavior:- 16 Who buys the product? 17 Market segmentation 18 Target Market 18 Market Segmentation Basis 18 Demographics 18 Age 18 Education 18 Income 18 Use Situation 19 Use Related 19 Read MoreStrategic Marketing4300 Words   |  18 Pages Introduction: Lackson tobacco is planning to launch its product Sleek Touch shampoo in Pakistan. This is a new product and they are planning to launch for the first time in this country. Sleek Touch is being introduced in Pakistan with an aim to provide the middle and upper-level class of Pakistan with a product, which is affordable and fulfills the needs of the common female in hair sector. Sleektouch is one of very progressive brands of Aura Company Ltd. In fact it is among the highlyRead MoreMcdonalds. Human Resources9534 Words   |  39 Pageslike Lahore, Faisalabad, Karachi, Hyderabad, and Islamabad Rawalpindi with plans to cover the customer base in various other cities of the country. McDonalds Pakistan is a part of the Lakson Group of Companies, with a regional office in Lahore and the main Head Office in Karachi. Lakson Group also owns Lakson Tobacco Co., Century Insurance Ltd., and Cyber Net etc. STATEMENT Human Resource Management Project VISION The McDonald’s System leverages the unique McDonalds talents, strengthsRead MoreTop 40 Richest Families in Pakistan8594 Words   |  35 PagesNishat Group Mian Muhammad Mansha Yaha is the captain of this splendid ship having around 30 companies on board. Mansha, who owns the Muslim Commercial Bank as well, is now setting up a billion rupee ($ 17 m) paper sack project too. He is one of the richest Pakistanis around. Nishat Group was countrys 15th richest family in 1970, 6th in 1990 and Number 1 in 1997. Mansha is on the board of nearly 50 companies. Chiniotiby clan, Mansha is married to Yousaf Saigols daughter. He is deemed to have made